Alex Saric Named Chief Marketing Officer at Ivalua
REDWOOD CITY, Calif.—July 19, 2017 – Ivalua has appointed Alex Saric as Chief Marketing Officer to further develop its brand and accelerate growth. Alex brings more than fifteen years of relevant experience building and shaping the Spend Management market, including recent roles leading international and global business network marketing at SAP Ariba.
“I have always been drawn to industry innovators with a passion for driving significant customer value. In today’s Spend Management market, no one does that better than Ivalua. With a unique ability to not just address all procurement processes, but also all spend categories with a unified SaaS platform, Ivalua enables customers to maximize value today while maintaining the agility to thrive tomorrow”, said Alex Saric.
Since its creation in 2000, Ivalua has realized steady growth, with a 57% increase in sales in 2016. “Ivalua continues to move forward each year, achieving increasingly ambitious goals. To further accelerate growth and make Ivalua the leader in Spend Management, it is critical that we continue to develop the team to take on new challenges,” states David Khuat-Duy, Founder and Corporate CEO of Ivalua. “Alex brings proven experience scaling companies globally plus deep industry insight.”
The appointment of a CMO is a key part of a broader investment in talent and technology since Ivalua’s $70M growth equity minority funding in April from KKR, a leading global investor. The company plans to increase overall headcount by 50% this year to drive innovation and penetrate new markets in Asia, LATAM and EMEA. As part of its commitment to customer success, Ivalua has also promoted Paul Noel to the newly created Chief Customer Officer role.